The process of technical SEO consists of optimizing your site to assist search engines such as Google in locating and crawling, comprehending, and indexing your web pages. The aim is to get discovered and to improve rankings. It depends. The basic concepts aren’t too difficult to grasp, however, SEO technical terms can be confusing and difficult to comprehend.
Technical SEO Checklist
- Use SSL
- Mobile-friendly website
- Website Speed
- Fix duplicate content issues
- Implementation of sitemap.xml & robots.txt
- Consider enabling AMP
- Structured data markup
- Internal linking
- Redirects & Broken Links
- Server Errors
1. Use SSL:
Google recently declared that the use of the SSL certificate is the most simple step for site owners to increase their SEO rank. The Google SEO boost when the use of SSL is applicable to all websites that have personal data or not. This means that even if your website doesn’t include a checkout page, login pages, or sensitive or financial information, you will still gain SEO benefits through the installation of the SSL Certificate on your site.
2. Mobile-friendly website:
Mobile-friendly sites are those that display properly on mobile and handheld devices, such as your iPhone, Android, or Blackberry, as well as iPads, tablets, and other tablets. Responsive website design, also known as responsive web design, allows websites to “respond” to any device or display, no matter how small or large it is. This allows you to browse the site with a smoother experience.
3. Website Speed:
Page speed is crucial for users due to the fact that it’s true that faster pages work better and give a superior user experience on the page. If a web page takes more than 3 secs to download, more than 25% of people will abandon the page and select another result. And it increases the bounce rate.
4. Fix duplicate content issues:
What is duplicate content?
Duplicate content refers to content that’s identical or exact copies of content from other websites, or on different pages on the same site. The presence of a lot of duplicate content within a site could negatively affect Google rankings.
5. Implementation of sitemap.xml & robots.txt:
The Sitemap is a document in which you list the videos, pages, and other files that are on your website, as well as the connections between the files. Search engines such as Google can use the file to index your website faster. Sitemaps tell Google what pages and files you consider to be important on your website, and can also provide valuable information on the files.
A robots.txt file informs crawlers of search engines what URLs crawlers can visit on your site. This file is mostly used to prevent overloading your website with requests. It is not a way of keeping a website away from Google. To keep a page from being indexed by Google and prevent indexing, use noindex, or use password protection to protect the website.
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6. Consider enabling AMP:
What is Accelerated Mobile Pages (AMP)?
AMP, Formerly known These lightweight pages, known as Accelerated Mobile Pages, is designed to provide mobile users with a faster, more engaging experience. It is an open-source HTML framework that provides an easy way to create web pages that load quickly and are smooth-loading.
Benefits of AMP:
Website engagement increases
Lightweight AMP content works well for mobile users with a slower internet connection. The page load speed decreases, which improves user experience and increases visitors’ likelihood of staying longer on your site.
Traffic and ranking improvements
Additionally, page load time is a Google ranking element. AMPs are therefore prioritized in Google search algorithms and thus affect rankings. If two sites are close together, the fastest one will win.
Lower bounce rates
Visitors will stay longer if your pages load faster. Google found that 53% of website visitors abandon websites that take more than 23 seconds to load. Publishers who use AMP may see a 2x increase in page time. More time spent on your website could lead to more conversions.
Ad views increase
AMP coded HTML enhances banner and image usability. This increases the ad viewability rate and allows publishers to maximize monetization opportunities.
Click-through rates that are higher
AMP has a major advantage: it appears in the Top Stories of the Google Mobile SERP, which is at the top of all search results. AMP pages are more popular with readers, which leads to higher click-through rates.
7. Structured data markup
Schema markup, A type of programming code that makes it simpler for the search engine to index, organize, and display your information. Structured data tells search engines what your information signifies.
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8. Internal linking:
What is internal linking? Internal Links are hyperlinks that point to (target) the exact same domain as the source domain. An internal link, in layman’s terms, is one that points at another page on the same site.
Why are Internal Links important?
Google can understand your website and rank it better by adding internal links. You can give Google links to follow with descriptive anchor text to indicate to Google which pages are most important and what they are about. Internal links can improve user experience and engagement.
9. Redirects, Broken Links & Server Errors:
Broken links are web pages that cannot be found or accessed by users. There are many reasons for this. When a user attempts to access broken links, web servers often return an error message. Broken links are often referred to as “dead” links or “link rots.”
Any business owner or brand manager should invest time in technical SEO. The benefits of this are far greater than the initial difficulties they might face when trying to understand the concepts and execute the techniques.