On-page SEO

On-page optimization means optimizing site content for search engines and users for a great search experience. If a site has good on-site SEO following Google policies then it will be very helpful to rank the site on SERP’s top pages. 

In the future, as Google’s search algorithm becomes more advanced, user-oriented SEO on-page factors will become more vital. If done correctly, on-page SEO allows search engines to be able to comprehend your content for them to prioritize the relevant web pages for particular search terms. Users will be pleased with the clarity and organization that on-page optimization can provide.

The main objective of SEO is to make it as easy as possible for users and search engines to use the site. SEO is to be viewed as the attempt in order to create it as simple as is possible for the search engine and users to

  • Know what a web page is all about.
  • Determine if the page is relevant to a particular search inquiry or questions (i.e. a specific phrase or group of words);
  • You should find the site valuable and worthy of being ranked high on a search results page (SERP)

So, with this in mind, let’s take a look at some specific On-Page SEO best techniques for best Practices:

  1. Keyword Research
  2. Content Optimization
  3. Metadata (Page Title, Meta Description, Meta Keywords)
  4. Heading Tag (h1 to h6)
  5. Image Optimization
  6. Structured Schema
  7. SEO-Friendly URL Structure
  8. Linking Structure (Internal & External Linking)
  9. Canonical Tag
  10. Open Graph (og tag)
  11. Implementation of sitemap.xml & robots.txt
  12. Favicon Icon
  13. Hreflang tag
  14. Google Search Console
  15. Google Analytics

What is a Keyword?

Keywords are concepts and topics that determine the subject matter of your site services. SEO keywords are the phrases and words that people type into search engines. They are often referred to as “search queries.” If you can boil all the content on your website including all pictures, videos, text, and more. -down to simple phrases and words these are your primary keywords.

What is the importance of keywords in SEO?

Keywords are essential since they form the basis in the process of determining what users are looking for and the information that you are providing to satisfy that search. The aim of being ranked in websites is to draw visitors to your website from results pages of search engines (SERPs) and the keywords you select to focus on (meaning as well as choosing which keywords you want to use in the content you create) will determine the kind of traffic you receive. If you have an establishment for golf such as a golf shop, for instance, it could be a good idea to be ranked in the search results for “new clubs” — but if you’re not cautious you may be attracting visitors seeking the perfect dance venue after darkness.

Keywords can be as important to your customers just as it is about the content since you may describe your services in a different way than what people would like to hear.

It is possible to do this by talking to your clients or by joining communities and forums as well as conducting yourself search for keywords using a tool such as Google keyword planner and many more.

1. What is Keyword Research?

Keyword research refers to the method of analyzing and finding terms that users type into search engines in the hopes of using the information for a particular goal, typically to optimize search engines (SEO) and the general market. Keyword research may reveal the specific queries and the popularity of these search terms, their difficulty in ranking, and much more.

How to Research Keywords for Your SEO Strategy

A keyword research procedure that you can follow to help you in coming up with your list of terms that you must be focusing on. This means you’ll be able to create and implement an effective keyword strategy that will help you find the right keywords you really want to be found for.

Keyword research tools can help you find hundreds of keywords (long-tail and short-tail) that are related to any subject by automatically creating Google’s suggestions for search. Keyword suggestions are generated using a Google domain and the language you select.

There are a few sites online that can provide you with keywords that people type into the Google search box. One of the more well-known sources for these details is Google Keyword Planner.

2. Content Optimization?

What is Content Optimization?

Content optimization (search engine optimization) is the process to optimize your web content in order to ensure it’s more easily found on the internet.

Optimization of content is the method of making your site’s pages more appealing to search engines and other users.

The procedure to improve content should be accompanied by ensuring the keywords that are relevant are included by adding meta and title tags as well as relevant links.

3. Metadata (Page Title, Meta Description, Meta Keywords)

The metadata for your website consists of a title for the page and a meta description for each page. They provide search engines such as Google with crucial information regarding the content and the purpose of every single webpage on your site. They also aid them in determining whether your site’s content is appropriate enough to be displayed in the results of searches.

What is the page title?

The title of the page is used to inform search engines exactly what the page on your site is about. It is the headline that clicks on and appears in search results. It should concisely and clearly summarize the information on the site.

Page titles are essential since search engines utilize them to determine what content the website has and therefore directly impact your website’s rank in the results of a search.

What is a meta description?

The meta description appears under the title of the page in the search results and it provides additional details about the contents of the website page. Meta descriptions do not count as a Google indexing factor therefore they do not directly impact the position of your site within search results.

What are meta keywords?

Meta Keywords There is a particular kind of Meta tag which is included within that appears in the HTML code that is part of the HTML code Web page. These codes tell search engines about the subject of the page.

4. Heading Tags:

What are heading tags in SEO?

Header tags also referred to as heading tags can be used to distinguish headings from subheadings on a website. They rank according to importance in the order H1 through the H6, and H1s typically being the headline. Header tags increase the accessibility and SEO of websites.

Need to use a single H1 tag on every page. H1 is the strong factor for SEO. It helps your website rank better. 

5. Image Optimization:

What is image optimization in SEO?

Image optimization refers to the method of creating and delivering images of high quality in the right size, format, and resolution in order to improve engagement among users. It also requires the precise labeling of images to ensure that search engine crawlers can understand them and read the context of the page.

Image alt text is also part of image optimization. 

What does image alt tag impact on SEO?

Alt tags give context to the image’s content and inform crawlers of the image and help them find the image in the correct way. While alt tags benefit crawlers of search engines, not putting alt tags on your images could affect the rank of your website pages.

6. Structured Schema

Schema markup, A type of programming code that makes it simpler for the search engine to index, organize, and display your information. Structured data tells search engines what your information signifies. Structured data is a specific on-page SEO code that you apply on your web pages to help Google to understand your content. There are different structured data formats to suit a range of items, such as:

  • Books
  • Articles
  • Movies
  • Courses
  • Ratings
  • Events
  • Local business information
  • Star ratings
  • Recipes
  • Website  

7. SEO-Friendly URL Structure

URLs that are simple and easy to read and that include keywords to describe the content of the page are SEO-friendly. The URL structure of a website should be as easy as is feasible. Make sure your content is organized so that URLs are constructed in a logical manner and in a way that is the most understandable to humans.

8. Linking Structure 

URLs that are simple and easy to read and that include keywords to describe the content of the page are SEO-friendly. The URL structure of a website should be as easy as is feasible. Make sure your content is organized so that URLs are constructed in a logical manner and in a way that is the most understandable to humans. Internal links are hyperlinks that appear on the same page on your website which directs visitors to a particular site within your website, while an external link refers to a link that takes users to a trustworthy site.

9. Canonical Tag

The canonical tag is a method to inform web crawlers that a particular URL is the master version of the page. By using the canonical tag, you can avoid problems caused by the same content or “duplicate” content appearing on different URLs.

10. Open Graph (og tag)

What is an og tag and why is it important in SEO?

Meta tags for Open Graph are text snippets that are used to share the contents of a webpage to other social platforms (such as Facebook as well as Twitter). It allows the integration of your website with Facebook and lets you know the content that appears when you share your page on Facebook.

11. Implementation of sitemap.xml & robots.txt

What is the sitemap.xml file used for?

The Sitemap is a document in which you list the videos, pages, and other files that are on your website, as well as the connections between the files. Search engines such as Google can use the file to index your website faster. Sitemaps tell Google what pages and files you consider to be important on your website, and can also provide valuable information on the files.

Sitemap tag definitions:
  1. <urlset>: Encapsulates the file and references the current protocol standard.
  2. <url> : Parent tag for each URL entry. The remaining tags are children of this tag.
  3. <loc>: URL of the page. This URL must begin with the protocol (such as http) and end with a trailing slash if your web server requires it. This value must be less than 2,048 characters.
  4. <lastmod>: The date of the last modification of the file. This format allows you to omit the time portion if desired and use YYYY-MM-DD.
  5. <priority>: The priority of this URL relative to other URLs on your site.

What is robots.txt & How does it help SEO?

A robots.txt file informs crawlers of search engines what URLs crawlers can visit on your site. This file is mostly used to prevent overloading your website with requests. It is not a way of keeping a website away from Google. To keep a page from being indexed by Google and prevent indexing, use noindex, or use password protection to protect the website.

A standard robots.txt file could look similar to this –

User-agent: *

Allow: /

Disallow: /thank-you

Sitemap: https://brucescreenservice.com/sitemap_index.xml


User-agent – Specifies the user agent’s name to which directives are intended.

* means that the guidelines are for all crawlers

Other options that can be used for this field are Googlebot, Bingbot, and others.

 Allow – this command informs Googlebot that it has the ability to browse the specified Uniform Resource Locators (URLs)

Disallow This command stops Googlebot from exploring through the requested URL(s).

Sitemap: This option is utilized to define the Sitemap URL of your site.

12. Favicon Icon:

What is a favicon icon?

The icons used in Favicons visually depict a brand or website. They’re the tiny photographs (usually of 16×16 pixels) that appear next to the page’s title in Google’s mobile results as in bookmarks, tabs in browsers, and even history. The ideal favicon for a website should match the logo of the company.

13. Hreflang tag:

Why do we use hreflang tag for Global SEO?

The hreflang tag (also called a “language attribute”) tells Google the language you’re using on a specific web page and, therefore, the search engine could offer that result to those who are searching for that language.

14. Google Search Console

What is Google search console in SEO?

Google Search Console is a free service provided by Google which helps you track as well as maintain and fix issues with your site’s position on Google Search results. It is not necessary to sign up to Search Console to be included in Google Search results, however, Search Console helps you understand and improve the way Google considers your website.

Search Console offers tools and reports to perform the following activities:

  • Check that Google is able to crawl and locate your website.
  • Repair indexing issues and request re-indexing for new or modified content.
  • Access Google Search traffic data for your website: how often your website is featured on Google Search, which search results show your website the most, how frequently users browse through those search questions and more.
  • Get alerts whenever Google discovers problems with indexing, spam, or any other issue on your website.
  • Troubleshoot issues with Mobile Usability, AMP, or various Search features.

15. Google Analytics

Google Analytics is a web analytics service that provides statistics and introductory logical tools for SEO and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

Google Analytics is used to track website performance and collect visitor information. It can help your business top sources of user traffic, index the success of their marketing activities and campaigns, track goal completions, engagement count, demographics, social media information, organic and paid traffic, etc.


If you want to improve the chances of your website appearing in search results, on-page SEO is essential. Regular optimization for on-page factors can improve your rankings, traffic, conversions, and traffic.

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